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Inneov Firmness Launched

Inneov Firmness Launched

PARIS--The European launch of Inneov Firmness--the first nutritional supplement from Laboratoires INNEOV--will take place Mach 2003 at the pharmacy level. Laboratoires INNEOV is a joint venture between L'Oreal and Nestle.

"The pharmacist has all the necessary skills to accompany consumers in an advisory and educational approach to nutritional supplements, their use and how they work," said the company in a release.

The supplement, which includes Nestle Research's Lacto-LycopeneTM, is targeted for women over the age of 40 concerned with a loss in their skin's firmness. Lacto-Lycopene consistes of vitamin C and soy isoflavones.

At the 11th Congress of the European Academy of Dermatology and Venereology held in Prague in early October, Inneov Firmness was the subject of various poster presentations discussing both in vitro and ex vivo studies, as well as the bioavailability of active ingredients.

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