Inneov Firmness Launched

PARIS--The European launch of Inneov Firmness--the firstnutritional supplement from Laboratoires INNEOV--will take place Mach 2003 atthe pharmacy level. Laboratoires INNEOV is a joint venture between L'Oreal andNestle.

"The pharmacist has all the necessary skills to accompany consumersin an advisory and educational approach to nutritional supplements, their useand how they work," said the company in a release.

The supplement, which includes Nestle Research's Lacto-Lycopene^TM,is targeted for women over the age of 40 concerned with a loss in their skin'sfirmness. Lacto-Lycopene consistes of vitamin C and soy isoflavones.

At the 11th Congress of the European Academy of Dermatology and Venereologyheld in Prague in early October, Inneov Firmness was the subject of variousposter presentations discussing both in vitro and ex vivo studies, as well asthe bioavailability of active ingredients.