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Quality matters: Sourcing

Branded ingredients - report

Branded ingredients - report
Consumers are increasingly asking questions about how and where the products they purchase are grown, handled and produced. One way manufacturers can communicate brand trust and value to their customers is by highlighting what their target shoppers find important, such as a traceable supply chain. From ingredient quality to market positioning, manufacturers also benefit from developing long-term partnerships with suppliers that have invested in science and intellectual property (IP) supporting their ingredients.

Takeaways for Your Business

• Branded ingredients may cost more, but they also offer benefits around retail positioning for finished products.
• Ingredients such as KSM-66 Ashwagandha also promote corporate responsibility and transparency.
• Branded ingredients backed by clinical research provide compelling benefit messages for consumers.

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