Pharmacist-Recommended Supplements

Sandy Almendarez, VP of Content

November 28, 2012

2 Min Read
Pharmacist-Recommended Supplements

The U.S. News & World Report launched a section on its website that lists pharmacist-recommended supplements in several categories. The site lists products by name and tells the percentage of pharmacists that recommended it in a recent survey.

The supplement section is part of U.S. News' new online portal of recommended over-the-counter (OTC) products. U.S. News partnered with the Pharmacy Times, which has surveyed pharmacists about their top OTC brand recommendations for the past 16 years. U.S. News' goal is to bring this information to a consumer audience.

The supplement section has more categories than I'd expect; they even have oral nail strengtheners and eye health formulas.

I think this is a great resource, but it does need to be improved. My biggest complaint is that it doesn't list the manufacturer, which can make it confusing. It's no big deal that Metamucil is listed under the fiber supplements section because everyone know what that is, but the "Joint Relief Formula" product listed in the bone/joint strengtheners could refer to a number of different manufacturers. Is this product from  Iceland Health, Healthy Associates Products or some other manufacturer?

But still, this list is a good place for U.S. News to start. And it shows a growing bond between supplements and pharmacists.  The Council for Responsible Nutrition (CRN) has recently connected with pharmacists by is partnering with the National Osteoporosis Foundation (NOF) to host a free webinar on calcium and vitamin D, and CRN partnered with the Pharmacist Society in an effort to use social media engagement initiatives to educate them on supplements.

Plus, the recent National Health Research Institute (NHRI) partnered with the University of Illinois (UIC) College of Pharmacy in October 2012 to education pharmacy students about the benefits of natural products for women's health.

Supplement manufacturers can find great friends in well-educated pharmacists, and it's great that consumers know pharmacists understand and recommend supplements. Even with the flaws, the U.S. News' new pharmacist-recommended supplement list should be applauded.

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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