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Fortifying Beverages with Mineral Ingredients
Consumers today crave beverages that not only quench thirst, but offer an element of health and wellness, positioning liquid mineral dietary supplements for growth.
March 21, 2014
1 Min Read
Issue Summary
Consumers today crave beverages that not only quench thirst, but offer an element of health and wellness, positioning liquid mineral dietary supplements for growth.
Table of Contents
Viewpoint: Beverages with Benefits
Workout Recovery, Energy Boosts Mineral Beverage Market
Incorporating minerals into beverages and liquid dietary supplements requires a command of marketing, formulation and regulatory expertise.
Takeaways for Your Business
The modern consumer is looking for drinks that not only quench thirst, but deliver on health and wellness ideals.
Sports drinks and energy beverages are among the hottest product types in the category.
Potassium, magnesium and calcium lead the segment, alongside the micro elements chromium, manganese and zinc.
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