Cognis Lauded for Tonalin Brand Leadership

 LA GRANGE, Ill.—Frost & Sullivan presented its 2007 Global Award for Brand Development Strategy Leadership in the conjugated linoleic acid (CLA) market to Cognis Nutrition & Health for its Tonalin® brand development strategies. The award recognizes a company that has demonstrated excellence in brand development within the industry, including perceiving consumer needs and developing marketing strategies that elevate the brand’s quality, style and value perception.

Frost & Sullivan’s research analysts stated: “Cognis has proven its ability to communicate what the Tonalin brand stands for—a high quality product backed by significant clinical evidence. A concerted effort to increase consumer awareness and confidence with branding and co-branding, advertising and public relations techniques has helped to enhance image and quality perception and has yielded tangible results. Condition-specific marketing supports Cognis’ efforts in positioning its brands in the market.”

In accepting the award, Albert Strube, director of global growth product lines, Cognis Nutrition & Health (www.cognis.com), said: “This is a powerful endorsement of our Tonalin CLA program and an award we are particularly proud to receive. We see enormous potential for continued success with Tonalin CLA for the benefit of consumers and our customers in both the food and supplement markets.”