Rumba Pork Line Caters to Hispanic Consumers

WICHITA, Kan.Cargill launched a new pork line of variety meat cuts under its Rumba® brand, which caters to the needs of Hispanic consumers. The new Rumba pork products include ears, hocks, jowls, kidneys, neck bones, split front feet, stomach, tails, fatback skins, hearts and livers.

The Rumba pork products offered are based on extensive consumer research to match and exceed the needs and expectations of multicultural customers such as Hispanics and African Americans, who are primary users of pork specialty meats in traditional dishes.

Rumba is one of the first brands to focus on the multicultural customer offering fresh variety meat cuts in U. S. mainstream meat cases. Rumba brand beef products were launched in 2007 and the line is now being extended to cover pork variety meat cuts.

"Our research showed that there was a limited number of pork variety meats in the mainstream meat case. Rumba variety meats represent quality, fresh products that our customers trust. With the Rumba brand, our customers can conveniently make authentic, favorite family recipes for their entire family, said Kelly Perrier, Cargill Pork brand manager.