Cargill Unveils Spanish Language Web Site

MINNEAPOLISIn an effort to enhance communication of the companys strong texturizing offerings to Hispanic and Spanish food manufacturers, Cargill launched a Spanish language version of its global texturizing websitewww.cargilltexturizing.esto provide application expertise and technical insight for the growing Spanish, Central and Latin American markets.

Easy to navigate, fully-searchable and clearly addressing all food categories, the Web site highlights Cargills portfolio of texturizing ingredients, ranging from single ingredients to multicomponent functional systems.

Whether the Website is the first port of call for a company or used as an ongoing information resource, speaking our customers language at the outset is vital to help clarify their needs, as well as improve the speed and quality of our response, said Christine Nicolay, global communications manager, Cargill Texturizing Solutions. With a contact function on every page, the site will lead customers directly to the appropriate texturizing expert. This puts the foundations in place for a trusted and sustainable relationship.