Heart Health
SupplySide West Podcast 31: Opportunities in the Healthy Aging Category
Heart HealthSupplySide West Podcast 31: Opportunities in the Healthy Aging CategorySupplySide West Podcast 31: Opportunities in the Healthy Aging Category
Aging consumers are focused on their overall health and energy as well as on specific conditions, such as heart health and brain health. Supplement brands that want to target this important demographic would be smart to focus on healthy lifestyles in their messaging, according to Matthew Oster, industry manager, consumer health, Euromonitor International. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Oster discusses market data and opportunities in the healthy aging category.
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