XanGo Updates Global Brand Marketing

LEHI, UtahXanGo LLC (www.XanGo.com) is updating its global brand image by introducing a new bottle with updated brand elements, including the use of the bold XANGO logotype and the Whole Fruit icon. The new bottle also facilitates enhancements in XanGos manufacturing practices to meet the needs of international markets, permitting improved flash pasteurization of the XanGo whole fruit formula. XanGo also launched a new proprietary brand, XALO Juice, to the German market. The XALO Juice fuses aloe, mangosteen, grapeseed and green tea in a functional beverage. The EU is the pilot market for the product, which will be initially offered in Germany, Belgium and Austria. According to John Digles, chief marketing officer, XALO will expand and complement the surging sales of the companys flagship product, XanGo Juice, in the strategic European market. XALO Juice is a branded premium aloe product with an amazing taste, he said. XanGo designed XALO as a powerful brand composed of select premium nutritional ingredients blended together to optimize taste and nutrition.