OTA Launches Consumer Marketing, PR Campaign

GREENFIELD, Mass.—As the longstanding voice of leadership in the $23.6 billion organic industry, the Organic Trade Association (OTA) launched a consumer marketing and public relations campaign that will reach more than 25 million consumers in the year 2009 alone.
"This unparalleled effort to educate consumers about the benefits of organic comes at an historic point of change for America," explained Christine Bushway, executive director, OTA. "Never has there been as much evidence backing the benefits of organic to public and environmental health, as many organic farmers on the land, and as many educational programs preparing a new generation of organic farmers. But never in recent years has there been as high a level of consumer spending confusion and concern. The role of this campaign is to set the record straight and help consumers make the educated choice."
Bushway outlined a full range of strategic marketing and public relations initiatives that are being implemented under the direction of organic marketing veteran Laura Batcha, marketing director, OTA.

www.OTA.com, www.TheOrganicInstitute.com