Nancy Connor Joins Food Marketing Support Services, Inc.

OAK PARK, ILNancy Connor has joined Food Marketing Support Services, Inc. (FMSS) as vice president of sensory services. Connor, who has more than 20 years of experience in consumer and sensory science, will lead the FMSS Master-level sensory team.

Nancys extensive experience in sensory and consumer research testing and analysis increases the insight and direction FMSS offers to Fortune 100 companies who are looking for the next big idea, says FMSS President Nancy C. Rodriguez.

Connor received her training and practice in descriptive sensory and various sensory methodologies at The NutraSweet Co., Mount Prospect, IL. For the past 10 years, she has been senior project scientist for Unilever Home and Personal Care in Rolling Meadows, IL. There, she participated in a task force charged with defining, driving and adjusting the brand innovation strategy for Rexona for Men deodorant. She led the subsequent global consumer technical insight program for the Rexona for Men antiperspirant category. She also worked at Helene Curtis Clinical Salon and Sensory Center, building a panelist database of over 10,000 consumers.

Connor is a graduate of Loyola University, Chicago (formerly Mundelein College). She is a member of the American Society of Testing and Materials (ASTM), Committee E-18 (Sensory Evaluation of Materials and Products).

About Food Marketing Support Services, Inc.
Food Marketing Support Services, Inc. (FMSS), founded in 1985, services major foodservice operators and food manufacturers. FMSS is well known for innovation incorporating the five senses. The firms Master-level sensory panel uses methodologies and insights to decode consumer data and deliver targeted product design. For more information, visit the companys website.