SupplySide

Advertising Claims

Broken Heart Supplement May Cause Legal Heartburn

Lonely hearts may turn to a new dietary supplement to get over a broken heart, but, a review of the ingredients list and the website copy shows this supplement may be running into legal issues. ...More
February 7, 2012 By Sandy Almendarez
Posted in Blog
Slide Show: Digesting the Market

The who, what, where and why of the digestive health market is just as important for product manufacturers looking to launch into the category as it is for established players. Datamonitor research explores who is buying what, where the hot markets are and what motivates ...More
February 7, 2012
Posted in Galleries
FDA Halts Fake Açai News Sites

Six online açai marketers settled FTC charges of deceptive advertising using fake news sites to market açai berry supplements. ...More
January 25, 2012
Posted in News
NPF Refers 22 Supplement Advertisers to FTC

The Natural Products Foundation delivered documentation to FTC showing 22 companies are not compliant with regulations governing dietary supplement advertising. ...More
January 23, 2012
Posted in News
What Drives Behavior in Women’s Wellness

Companies can help women who are looking for products and services that help them meet their wellness goals by offering 'centuality', a marketing approach that encompasses financial, sensual and logical concerns. ...More
January 18, 2012 By Shelley Balanko
Posted in Articles
Prop 65 Suit Leads to $1.5M Settlement

A dietary supplement company will pay $1.5 million in civil penalties and court costs in a settlement related to a Proposition 65 lawsuit. The suit alleged Iovate Health Sciences Inc., a Canadian corporation, and its American affiliate, Iovate Health Sciences USA Inc., ...More
January 13, 2012
Posted in News
Online Claims Enough to Cause FDA Action

Herbal Extracts Plus LLC is in hot water with FDA for website marketing claims. The agency sent company owner Everett Farr a warning letter on Jan. 3, 2012, notifying him that HerbalExtractsPlus.com contained drug claims for the “Cholesterol Reduction Support," “Support for ...More
January 12, 2012
Posted in News
ERSP Contends Product's Stem Cell Claim

Emergent Health Corp. should not claim its JDI MultiVitamin can “increase adult stem cells," according to the Electronic Retailing Self-Regulation Program (ERSP), which conducted an inquiry after it received a complaint form an anonymous competitor. ...More
December 15, 2011
Posted in News, Immune Health
Round 3: Lane Labs in Contempt of FTC Order

The ongoing battle between FTC and Lane Labs over health claims has taken another turn, with a federal judge recently ruling Lane Labs is in contempt of the FTC barring it from making unsubstantiated health claims. ...More
December 14, 2011
Posted in News
NPF Discusses Advertising Claims with FDA

The Natural Products Foundation (NPF) board of directors discussed how its NPF Truth in Advertising program can better educate industry on legal marketing with Daniel Fabricant, Ph.D., Director of FDA’s Division of Dietary Supplement Programs, at SupplySide West in October. ...More
December 13, 2011
Posted in News