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INSIDER's Supplement Perspectives delivers commentary from industry leaders, exploring critical topics that affect your business. Hear opinions on contract manufacturing, health conditions, regulatory affairs and much more; join the discussion and share your comments.

Thomas Tierney What A Contract Manufacturer Needs From Its Clients
Thomas Tierney

A contract manufacturer must evaluate any potential clients before making any commitments, writes Thomas T. Tierney, who describes what both sides must bring to the table.

Daryl Conant An Essential Vegetarian Supplement
Daryl Conant

The choice of being a vegetarian is a conscious decision that many people have adopted into their belief system. The vegetarian lifestyle is a disciplined and regulated way of life. There are many positive benefits of living a vegetarian lifestyle, there is one negative side that is often neglected. Taking in the right type and correct amount of muscle building protein is too low in the ...

Protective Nutraceutical Delivery Systems for Optimal Eye Health--Part 1 of 4

This is the first of four parts, which will run through Thursday.  The ability to deliver nutrients and compounds for overall eye health is important for everyone. They allow the eyes to function in many capacities; mainly, to keep vision optimal.      When we were young, we were told to eat carrots. The reason: carrots contain beta-carotene, that when ingested and absorbed is ...

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Responding to the Mainstream Media Without Going on the Record

In light of John Oliver’s scathing critique of the supplement industry, Suzanne Shelton says we need an action plan.
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Working with Journalists is Your Gateway to Mastering the Media

Pete Croatto explains how working with journalists is essential to media success.
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So You Wanna Be in Pictures?

James Gormley writes about the importance of radio and TV for brands—and how to get that exposure.
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Pitch Perfect: Breaking Away from Press Release Reliance

Press releases are OK, writes Dave Clifton, but mastering a news pitch is a better way to get that media attention your company craves.
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Are You Media Passive or Media Aggressive?

Lisa Schofield on why a company must be the latter.
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Scientists Speak, But Is Anyone Listening?

Dr. C. Leigh Broadhurst has a few strong opinions on why the media, the government, and just about everyone else can’t retain the counsel of scientists.
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Tea as Culture

In Shilin, China, the SupplySide Global Experience teams learns the right way to take tea.
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China’s Institute for Medicinal Plant Research Shows Old and New of Herbal Medicine

The Institute for Medicinal Plant Research (IMPLAD) in Beijing displays ancient botanical samples and reference standards on the same campus as state-of-the-art lab equipment.
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Compelling Content, Strategic Distribution Get Press Releases Noticed

Oh, and don’t forget to follow up! Mark Becker has more.
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En Route to the Unexpected Story

VIRGO TV producer Scott Donaldson and I are on our way to capture the story  of the science and innovation in China that is impacting markets around the world. We have a plan, but who knows that story we’ll find? ...
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