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Danica

Danica Cullins is Publisher of Natural Products INSIDER and a 14-year veteran of VIRGO. She spent 12 years on sales and operation within the company's Events Division. She worked on the SupplySide events in an operations capacity from 1998 to 2003 and was excited to return the health and nutrition industry after a year as Publisher within VIRGO's Communications Network. A resident of Chandler, AZ, Cullins holds a degree in communication with an emphasis on business management from Arizona State University.

05/30/2014

In Deep with Danica Cullins Perspective from David Hart, Director of Marketing at Qualitas

While revenues and markets are continuing to increase at strong rates, the results are not just as simple as suppliers grabbing more profit. Supply becomes a huge concern, and has largely driven the movement for new forms of omega-3, from algae to krill.
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05/12/2014

Who Said Work and Fun Can’t Be Mixed?

When you find yourself attending one of the most important events in the health and nutrition industry like Ingredient Marketplace in New York City, you must have a well defined agenda to ensure you make the most out of the two expo hall days. With thousands of individuals swarming on the show floor looking to discover the next big thing, with scheduled meetings back to back, trying to get in ...
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12/10/2013

In Deep with Danica Cullins Perspective from Jith Veeravalli, President at Gencor

Personally, I find it interesting to expose how the views differ—and correspond—from, say, an R&D scientist at a large established company, to the president of start-up market disrupter, to an industry legislator or a sales executive at an ingredient supplier, in response to the same questions.
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11/22/2013

In Deep with Danica Cullins - Perspective from Charles LaBelle III of Probionov

Personally, I find it interesting to expose how the views differ—and correspond—from, say, an R&D scientist at a large established company, to the president of start-up market disrupter, to an industry legislator or a sales executive at an ingredient supplier, in response to the same questions. This time, I’ll be presenting the perspective and insight of Charles LaBelle III, business development manager at Probionov .
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11/08/2013

In Deep with Danica Cullins - Perspective from Frank Jaksch, CEO at ChromaDex

Welcome to the “In Deep with Danica Cullins” blog series, in which individuals from across job function and business type offer their perspective on a sequence of questions.   Personally, I find it interesting to expose how the views differ — and correspond — from, say, an R&D scientist at a large established company, to the president of start-up market disrupter, to an industry legislator or a sales executive at an ingredient supplier, in response to the same questions.
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10/30/2013

Natural Products INSIDER Named as Finalist for Three min Online Awards

The dedication, discipline and focus of Natural Products INSIDER’s editorial content and production teams has resulted in finalist status for three different categories in the min Online awards, which will be presented on November 18, 2013 in New York City.
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10/30/2013

SupplySide West Post-Conference Workshops Allow Deep Dive

With so much consumer attention on Omega-3s and Probiotics – and burgeoning awareness of tocotrienols – it’s fitting that SupplySide West would devote a limited number of Post-Conference Workshops to these topics. The SupplySide West Post-Conference Workshops are a venue which allows more time and a deeper dive into some of the most important dietary supplement and functional food market opportunities.
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