Weight game: Rethinking supplements – digital magazine
Even before the keystone ingredient in weight loss pills, ephedra, was banned by FDA in 2004, many consumers’ access to supplements was for diet pills. That’s still the baseline for the weight game story today, with supplement makers widening their focus to include metabolism control and satiety with specialized ingredients.
April 6, 2023
For decades, people have searched for innovative and research-backed ways to take control of their waistlines. When it comes to advancing the market, dietary supplement manufacturers are among the leaders offering science-based solutions to weight control, as the subject balloons into a global epidemic.
Brands in the weight management space are seeing temporary relief in the declining fortune for non-meal supplement products, like pills, powders and gummies. At the same time, weight management meal replacement—in the form of powders and liquids, usually high in protein—is a mass market phenomenon that kicked up after Covid-19.
Botanical ingredients innovating in the bulge battle include a low-glycemic carbohydrate powder derived from sugar beets, an oil and powder made from brown seaweed fucoxanthin, and a Sicilian blood orange extract, among others.
Read about these and other weight game trend-setters in this downloadable digital magazine. The articles include:
Dietary supplements are for dieters
Content Director Todd Runestad reminds readers in this Viewpoint column that for 20 years the industry has been casting about for an efficacious ephedra alternative and, truth be told, has not really found one.
Weight management category finally finds growth
The difference between meal supplements and non-meal supplements becomes clear when measuring the size of the two markets, and also how they show up in different sales channels, according to Nutrition Business Journal.
12 ingredient innovations that battle the bulge
A growing number of botanicals, capsaicinoids, fibers, ketones and probiotics are leading the way when it comes to innovation in the weight management ingredient category, writes Vicky Uhland. BENEO Palatinose, BGG ThinOgen, Laboratoire PVC Flat Belly Formula and ROELMI HPC SelectSIEVE Rainbow are botanicals in the spotlight, as are the capsaicinoids aXichem aXivite and OmniActive Health Technologies Capsimax Capsicum Extract. Also notable are ADM/Matsutani Fibersol, Gateway Health Alliances CQR-300, Sabinsa CurCousin, Geno Avela, OptiBiotix Health SlimBiome, and SlimBiotics.