Shots of #ExpoWest
Shots are no longer the No. 1 darling of the supplements trade — that spot is reserved for gummies. Nevertheless, marketers continue to come up with new offerings in this delivery format. Here are a few we downed at #ExpoWest.
5 Slides
At a Glance
- Enthusiasm for shots was still strong at Expo West.
- Natural Products Insider editors pulled a few to tease a longer taste test coming soon.
- #ExpoWest #EmpowerYourFuture @NatProdExpo
Shots are no longer a feature of every booth at Expo West. That enthusiasm has been transferred to the gummy format. But shots still meet a spot in the market, and have the benefit of offering plenty of payload for fucntional ingredinets, something that gummies sometimes struggle to do. Here are a few shots that caught our eye at #ExpoWest. Stay tuned for an uncoming video taste test of shots from the show.
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