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marketing women

Women: The Biggest Marketing Frontier

<p>In today&rsquo;s economy, marketers have to get savvy, and with women accounting for up to 95 percent of household spending and consumer purchasing, smart companies are examining the best ways to directly affect her choices. Companies promoting natural foods and dietary supplements would do well to target her health issues and help her support the ones she loves.</p>

In today’s economy, marketers have to get savvy, and with women accounting for up to 95 percent of household spending and consumer purchasing, smart companies are examining the best ways to directly affect her choices. Companies promoting natural foods and dietary supplements would do well to target her health issues and help her support the ones she loves.

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