The era of "pink it and shrink it" is coming to an end in the women's sports nutrition market.

At this year's SupplySide West, Susan Kleiner, Ph.D., RD, FACN, CNS, FISSN, sat down with INSIDER's Celeste Sepessy to chat about women's unique needs to fuel their lives—whether at the gym or in the office. As co-founder and co-CEO of Vynna and the owner of Washington-based High Performance Nutrition, Kleiner is an expert in the modern woman's nutritional needs.

Learn more about marketing strategies to successfully target the growing female demographic in sports nutrition, and the ingredients proven to boost performance in this week's INSIDER video.