CITY OF INDUSTRY, Calif.—While post-menopausal women are well aware of the risks of brittle bones and fractures, a national survey of women taken for AIDP Inc. found almost half (49 percent) are not taking any bone health supplements to address this major health issue.
Highlights of the survey include:
- Most (93 percent) of the women polled were aware of the role of calcium plays in bone health;
- Many (42 percent) had read or heard something recently about the role of collagen, a critical factor in bone health;
- And many (35 percent) responded that a peer-reviewed and published journal article describing the how collagen and calcium works to protect bones would influence their choice in supplements.
“The KoACT survey shows that women ‘get it’ when it comes to understanding the relationship between menopause and bone health; but half are not taking the right steps to achieve optimal bone health," said Kathy Lund, vice president of marketing and business development, AIDP. “Most importantly, knowledge is lagging behind scientific developments. Almost a decade of rigorous science demonstrates that collagen and calcium are the ‘dynamic duo,’ the best for you, answer; yet, surprisingly 42 percent of those polled had heard something recently about collagen."
Lund added that AIDP has invested in calcium and collagen research, and the company also produced an ingredient, KoACT, as a new solution for bone health.
Osteoporosis is a major public health threat for an estimated 44 million Americans, or 55 percent of the people 50 years of age and older. In the United States today, 8 million women and 2 million men are estimated to already have the disease, and almost 34 million more are estimated to have low bone mass, placing them at increased risk for osteoporosis.
This survey was conducted by Survata between September 2 and September 13, 2014, via online interviews of 404 U.S. adult women, ages 35 years and over. The margin of error for this survey is 4.9 percent, with a 95 percent confidence interval. Survey numbers were rounded up.