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Sports nutrition: The female athlete

Although more than half the participants in all sports activities are women, products geared toward female athletes—and female representation in related scientific research—are sorely lacking. Of the more than 6 million subjects involved in 1,382 sports and exercise studies conducted between 2011 and 2013, only about a third of the overall research pool was comprised of women. Female athletes have their own unique physiology and nutritional needs; brands that are responsive are positioned for success.

Jun 13, 2018

Takeaways for Your Business

• Many female athletes aspire to be fit and toned, as opposed to building bulky muscle mass.
• The number of women in sport and fitness programs increased by nearly 27% from 2010 to 2016.
• Women want products for performance enhancement, workout recovery, muscle building and fatigue reduction.

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