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Female strong: Women’s mark on sports nutrition – digital magazine

Female strong: Women’s mark on sports nutrition – digital magazine
U.S. sales of supplements designed for women reached $648 million in 2018—almost double the total for male supplements. Although many female athletes seek similar benefits and ingredients as their male counterparts, their end goals, dosages and nutritional needs can vary. Preferences also matter, as females are more likely to be pill-averse, seeking products that are indulgent yet affordable. The sports nutrition industry lacks clinical research and product development specific to women, but awareness and innovation are stirring change.

Takeaways for Your Business:

• Women are predicted to control nearly 75% of consumer discretionary spending worldwide by 2028.
• Notably different needs for iron, folic acid, vitamin B12 and calcium may exist between women and men.
• Proteins, L-theanine, caffeine and branched-chain amino acids (BCAAs) are popular in formulations.

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