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With 85 percent of Millennials surveyed snacking at least four days a week, young adults are fueling up throughout the day more than any other age group. The majority of Millennials snack because they're hungry, tired, bored or too busy to eat a regular meal—while others use snacks as treats. This Whitepaper by Welch's Global Ingredients Group analyzes where, when and why Millennials snack, while detailing the advantages of formulating snacks with real fruit inclusions.

  • Millennials seek tasty, nutritious snacks, with only one-fourth prioritizing low price options.
  • 85% of Millennials snack at home, 48% at work and 34% in the car, making convenience a priority.
  • Real fruit ingredients can overcome technical challenges such as moisture content and color leaching.