Sports nutrition has become a booming market worldwide in recent years due to a rising interest in active living supporting a healthy lifestyle. As more consumers exercise regularly, the need increases for products to reduce fatigue and aid recovery after intense exercise. Research suggests probiotics not only help to improve exercise performance indirectly by supporting gastrointestinal (GI) tract functions and immunity, but directly by bolstering performance and muscle building. This Whitepaper by SynbioTech examines the potential of AB-Kefir and L. plantarum TWK10 probiotics in sports nutrition applications.
- North America was the biggest sports nutrition market in 2015, with $US5.9 billion in retail value.
- High-intensity athletes often experience GI discomfort such as abdominal pain, diarrhea and vomiting.
- Research suggests gut microbiota may affect energy balance and body composition.