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As more consumers gravitate toward healthy living—and therefore, healthy aging—the market potential has expanded. Heart health, joint support, cognition and skin care are of primary concern, with products featuring ingredients ranging from botanical extracts and egg membrane to collagen and hyaluronic acid. Formulators are taking advantage of a wide range of delivery formats to appeal to every preference; this includes topical applications, as well as softgels, tablets, lozenges, gummies, beverages and foods. Learn more in this custom sponsored Supplier Showcase from Orgenetics, Certified Nutraceuticals, Verdure Sciences and Biova.

  • Vitamins and minerals extracted from fruits, vegetables and botanicals offer natural appeal.
  • Collagen can help aid bones, joints, skin, tendons, ligaments, hair, nails, blood vessels and eyes.
  • Water-soluble egg membrane is ideal for topical applications offering skin care support.