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Supplement Perspectives

Will Consumers Pursue Legitimate Weight Loss Options? (Part 2)

 

Click here for part 1. 

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When people think about foods that promote weight loss, the thinking goes back to low-calorie foods. Well, it is much more than that. A big part of losing weight or maintaining an ideal weight is including fiber in the diet. While not a magic bullet, fiber significantly helps with satiety. And this makes perfect sense. One of the key weight control challenges is to control hunger. Appetite is affected by many things, including when you eat and the composition of meals— the amount of fats, carbohydrates, protein, fiber, and water. Consuming healthy high-fiber foods makes you feel full. There is a wide range of great high-fiber natural products in health food stores nationwide. Just the other day I sampled a 100% natural high-fiber ice cream that was low in fat, sugar and calories and had 15 grams of protein to boot. Unbelievable!

Sugar and refined carbohydrates are directly responsible for the obesity epidemic in the U.S. The problem with sugars and refined foods is that they are so addictive and exist in a wide range of processed foods. And processed foods are all around us. While there are plenty of reasons to avoid sugar and refined carbohydrates, is it realistic to think we can eliminate them from our diet? Natural products companies and retailers must educate people about nutritious foods and the information that is presented on food labels. And this is easier said than done. Sugars alone are too numerous to list here. Naturalbias.com provides a great list of sugars to avoid here.

Pure green coffee bean extract has generated significant buzz in recent months for its ability to improve energy levels, fat metabolism, and weight loss. In fact, Dr. Oz has featured this natural food supplement on his very successful TV show.

Researchers have discovered that unroasted green coffee bean possess a natural polyphenolic antioxidant called chlorogenic acid, which is related to chlorophyll. Chlorogenic acid inhibits the release of glucose into the bloodstream. The presence of chlorogenic acid in the body triggers it to convert stored fat in the body into energy, rather than using glucose in the liver to create energy. This essentially melts the fat off the body while increasing metabolism and lowering blood pressure. And studies show efficacy!

In fact, according to a recent study on green coffee bean published in the Diabetes, Metabolic Syndrome and Obesity journal, a group of 16 adults supplemented with green coffee bean for only 12 weeks. Over the course of the study, the subjects lost an average of 17 pounds each. This was 10.5 percent of their overall body weight and 16 percent of their overall body fat! 

These results are very compelling and could be an effective weapon against the obesity epidemic moving forward. Dietary supplement companies have been quick to develop green coffee bean supplements and natural products retailers have been quick to stock their shelves. Natural products companies are in a position to have a dramatic impact on the weight management concerns faced by consumers nationwide. I have no doubt our industry will continue to launch compelling new weight management products and generate compelling new science in the area of weight management. 

The question remains: Will consumers implement a strategy in their daily nutrition routines that will promote a long-term solution to their weight management challenges? 

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