Video: State of Weight Management

Despite the vast need for weight management solutions, the market is difficult to penetrate due to consumer concern about product safety and efficacy.

Results of the inaugural Mind of the Consumer research study were presented at Ingredient Marketplace 2016. Steve French, managing partner, Natural Marketing Institute, detailed topline insights into what consumers are seeking in weight management products.

As a category, weight management should hold great potential, as the number of obese and overweight people continues to skyrocket. However, due to consumers’ failed attempts to lose weight using these types of products—as well as safety concerns resulting from questionable products and ingredients pulled from the market through the years—the niche is one to approach cautiously.

Watch the video to learn more about consumer purchase drivers in the weight management category, and click the following link to read the full Report, "The Mind of the Consumer: Weight Management."

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