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January 23, 2013
LONDONThe Truvia® brand has become the first stevia-based calorie-free sweetener to be awarded product carbon footprint certification from the UK-based Carbon Trust. The makers of Truvia worked with the Carbon Trust to certify its carbon footprint and verify its waste and water footprints throughout its supply chain. The certified metrics are part of an action plan to manage the carbon footprint of the Truvia stevia leaf extract, in order to become carbon neutral by 2020.
Since the baseline assessment was conducted in 2011, the business has reduced the CO2-equivalent per metric ton of sweet" by 35% during the second recorded period ending December 2012, resulting primarily from improvements made to the leaf extraction process. The findings indicate the business is on track to deliver on its interim 2015 milestone goals.
"We're delighted to be taking this major step with the Carbon Trust," said Mark Brooks, global consumer products director for the Truvia® brand. The certification is a visible reflection of the Truvia® brands commitment to meeting our ambitious sustainability goals."
Under the certification, the Truvia business has signed up to use the carbon reduction label in the future. By displaying the label, which in this case covers the United Kingdom, United States, Mexico, Spain, France and Italy, the Truvia® brand is committed to reducing the carbon footprint of its sweetener over a 2-year period.
In 2010, the Truvia® business made a number of sustainability pledges, including reducing its carbon footprint by 50% in 2015 from a 2010 baseline to become carbon neutral in 2020; ensuring all processed water is returned to the same quality in which it was taken and reduce net depletion by 25% by 2020; and reducing waste by 50% across the supply chain in 2015 in efforts to become zero waste by 2020.
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