September 16, 2011
CAMDEN, N.J.As part of its commitment to innovative product development, Campbell Soup Co. will add 35 new products this fall to its U.S. Soup and Simple Meals business that feature soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options.
We have a renewed focus on innovation at Campbell, and the items were launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio," said Sean Connolly, President, Campbell North America. We are absolutely committed to meeting both the changing tastes of consumers with soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options."
Campbell will launch five new Slow Kettle® Style soups created by Campbell chefs to be better than homemade"; four new regionally-inspired Select Harvest® soups that tap the authentic flavors of places like New Orleans, New England and the Southwest; and eight new Healthy Request ® soups that provide heart-healthy alternatives for some of the most popular soup varieties in Campbells condensed, Select Harvest and Chunky soup lines.
The company also will debut two 50-ounce family-size cans of Campbells® Chunky soup; three new Swanson® Flavor Boost products that deliver a concentrated broth in easy-to-use packets; and two new unsalted Swanson stocks developed for people who want to add rich beef or chicken flavor without adding salt.
Four unique Italian sauces will be introduced under the Wolfgang Puck® brand, and the Prego® Italian sauce line will enter a new category with two pizza sauce offerings and a lower calorie Prego® Light Smart sauce. Pace® Mexican will launch Restaurant-Style salsa, a smoother blend than classic Chunky Salsa, and Salsa con Queso, a smooth cheese sauce that pours directly from the jar.
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