Today’s identity-driven consumer seeks brands that cater to their unique needs and speak to their desire to express individuality. But how will the landscape change in a post-pandemic market? MarketPlace’s exclusive study of supplement consumer attitudes indicates untapped demand for supplements that are tailored to a consumer’s particlar preferences and individual health concerns. In this presentation, we will share our findings of what consumers want in a supplement brand and the implications for brands seeking success with a COVID-19 conscious consumer.
Tracy Landau, president & partner, MarketPlace
One of MarketPlace's founders, Tracy Landau is the company's marketing lead. With an extensive history in the ingredient and food industry and a gift for getting to the heart of what clients truly need to strengthen their brand, she has successfully developed comprehensive, award-winning marketing plans for companies of all sorts and sizes for over 20 years. Many of Landau's achievements can be attributed to her unique approach in applying tested consumer marketing principles to B2B programs as well as in helping consumer goods companies strengthen their B2B programs for major food and ingredient manufacturers. From a successful career in marketing, including product commercialization for a global ingredient company, she founded MarketPlace in 2002. MarketPlace began as a consultancy, but developed into a full-service agency working with companies around the world to develop brands and implement integrated marketing strategy.