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Partner Series—Investigation of HFCS in US Food & Beverage Introductions

Available: On Demand
Speakers: Lynn Dornblaser, Mintel Group, Director, Innovation & Insight; Martin Concannon, Lafayette Associates, Founder and Managing Director

Food Product Design Partner Series

According to new data from Mintel’s Global New Products Database (GNPD), there is a broad range of health-focused, on-package claims for new products in the food and beverage industry. Nearly 20 claims made the short-list for the more than 20,000 products launched in 2011, with those at the top of the list exponentially more frequent than some of the lower ranked claims. “No HFCS” for example, appears on only 2 percent of new product packaging, while fat and calorie focused claims appeared two to four times as often. The Webinar will also examine brands that made the “no HFCS” claim but then switched back.

To put this data in perspective as it relates to F&B product formulation strategies moving forward, Lynn Dornblaser, Director, Innovation & Insight, Mintel, and Martin Concannon, founder and managing director of Lafayette Associates, will lead a 45-minute Webinar that explores:
  •  Incidence of health claims on products by product, category, brand and company
  •  Performance of “free” versus traditionally formulated product varieties for key categories
  •  Review of brands that made the “no HFCS” claim; however switched back


Lynn DornblaserLynn Dornblaser
Mintel Group
Director, Innovation & Insight

Lynn Dornblaser brings a quarter century of product trend knowledge to Mintel Group, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking.

Prior to joining Mintel, Dornblaser covered new product trends at several trade magazine publishing companies, including as editor and editorial director of the publication New Product News. She has been quoted by major U.S. news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums.

Dornblaser holds a Bachelor of Science degree in Journalism from the University of Illinois and has also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.


Martin ConcannonMartin Concannon
Lafayette Associates
Founder and Managing Director
Martin Concannon is the founder and Managing Director of Lafayette Associate. He has over 20 years of experience advising senior executives of leading multinationals in the areas of business strategy, corporate finance, performance measurement, incentive compensation and process improvement. Prior to founding Lafayette Associates, Marty held consultant and management positions with several Chicago-area firms, including strategy boutique firm Marakon Associates, and process consultants Answerthink, and Arthur Andersen & Company.


Content developed and sponsored by:

 Corn Naturally 






*Content and speakers are subject to change