Kraft Adds 70+ Products to 2012 Lineup

December 20, 2011

2 Min Read
Kraft Adds 70+ Products to 2012 Lineup

NORTHFIELD, Ill.Kraft Foods will ring in the New Year with the introduction of more than 70 products to appeal to consumers desire for bold flavors, easy meal solutions and better-for-you offerings.

Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves," said Barry Calpino, Vice President, Breakthrough Innovation, Kraft Foods. With global influence and the merging of different cultures, consumers are open to new flavor combinations.  Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering."

The lineup of products includes items across the following categories:

Easy Meal SolutionsKraft is unveiling convenient meal solutions that combine contemporary and robust flavors, including Kraft Sizzling Salads Dinner Kit, Kraft Fresh Take and Velveeta Cheesy Skillets Dinner Kit. New Oscar Mayer Butcher Thick Cut Bacon features new premium packaging for its hand-trimmed bacon made with sea salt and is available in Applewood Smoked and Hickory Smoked.

New Beverages Offer Energy BenefitsMiO unveils has its new MiO Energy Liquid Water Enhancer in Black Cherry and Green Thunder flavors that contain B vitamins and 60 mg of caffeine. Crystal Light debuts its Energy Powdered Drink Mix in three varieties, including Citrus, Grape and Peach Mango On The Go.

Better-For-Your OfferingsbelVita Breakfast Biscuits feature whole grains, while five flavors of Kraft MilkBite Milk and Granola Bars deliver calcium. The Philadelphia Cooking Creme line debuts new better-for-you varieties, including Reduced Fat Italian Cheese & Herb and Reduced Fat Savory Garlic. Lunchables Lunch Combinations will feature more varieties available with fruit. The SnackWell's category adds Cinnamon Creme Drizzles Caramel Popcorn and Peanut Butter Flavored Pretzels. Planters adds a new Natural Creamy Peanut Butter Spread, while sugar-free gum gets a boost with Stride Spark Kinetic Berry Sugar Free Gum.

Indulgent Inspirations

Gevalia Kaffe Coffee is now offering its top 10 varieties for sale in coffee supermarket aisles nationwide. Philadelphia Indulgence Spreads feature real, luscious chocolate (dark, milk and white) with the rich creaminess of Philadelphia Cream Cheese. Toblerone Tobelle features classic Toblerone Milk Chocolate in extra thin triangle pieces.

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