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SupplySide West preview: 5 of the best supplements launches of 2018

Mo' better: From omega-3 concentrates to liposomal delivery formats that boost bioavailability, supplements in 2018 are giving customers more.

Supplements innovations continues apace. For 2018, the market is seeing product launches that offer transparency, clean ingredients, and elevated levels of nutritional bioactives. 

"WhatSupp: Trends, Innovations & Disruptions in the Dietary Supplement Space" is the title of an educational session at SupplySide West, in Las Vegas, on Thursday, Nov. 8, at the Central Stage from 1-1:30pm. That session will include a dozen examples of new supplements of the year, and places those in the context of macro forces and market trends that are defining the market today—and offering hints at what supplements will look like tomorrow. See you there! 

For a sneak peek, here's five supplements that are on point. 

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