From October 1 through December 31, NeoCell will donate 25 cents to Vitamin Angels for every product that it ships.
Last year, the same campaign raised $192,000 for Vitamin Angelswhich was enough money to help more than 770,000 children. NeoCell has collectively helped more than a million children through its partnership with Vitamin Angels over the past three years.
"Partnering with Vitamin Angels has become a very important part of what we do as a company," said Jessica Mulligan, NeoCell vice president of sales and marketing. "Seeing the very real difference that NeoCell's contributions are making in the lives of children in need was one of the best experiences of my life."
Mulligan met some of the children helped by Vitamin Angels by going with the group to observe vitamin distributions in Peru. They provided life-changing multivitamins to children living in villages as high as 14,000 feet, where little food can be grown.
According to Vitamin Angels, 45 percent of all child deaths worldwide are caused by undernutrition; that's more than a million innocent lives lost. Millions more will never reach their full physical or mental potential. Many of these children can be saved or their lives dramatically changed through improved nutrition. For just a quarter, Vitamin Angels can provide a young child with two doses of vitamin Aall a growing child needs for an entire year.
"Our friends at NeoCell know the true meaning of beauty," said Howard Schiffer, Vitamin Angels founder and president. "Their wholehearted commitment to our cause is helping those children and moms who are most in need to shine."
During the fall campaign, NeoCell products will have special Vitamin Angels neck tags, and display materials are being made available to retailers. People are urged to help spread the word about the campaign through social media by using the hashtags #GivingIsBeautiful and #NeoCellGiving.