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Exploring the Health Effects of Vitamin K2

Exploring the Health Effects of Vitamin K2

Multiple human studies have shown vitamin K2 positively impacts bone mineral content and bone mass, which have a direct correlation on bone strength. However, newer research is looking at the mechanisms of vascular smooth muscle cell derived vitamin K-dependent proteins (VKDP) that impact vascular calcification and can contribute to cardiovascular disease. Takeaways include: *K2 positively affects bone mineral content and bone mass. *Developing research underscores K2's importance in cardiovascular health. *Companies must develop a go-to-market strategy that includes educating consumers on K2's effects.

Table of Contents

  • Viewpoint
  • Vitamin K2 and the Next Frontier
  • Marketing Vitamin K2 in a Crowded Marketplace

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