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Multiple human studies have shown vitamin K2 positively impacts bone mineral content and bone mass, which have a direct correlation on bone strength. However, newer research is looking at the mechanisms of vascular smooth muscle cell derived vitamin K-dependent proteins (VKDP) that impact vascular calcification and can contribute to cardiovascular disease. Takeaways include: *K2 positively affects bone mineral content and bone mass. *Developing research underscores K2's importance in cardiovascular health. *Companies must develop a go-to-market strategy that includes educating consumers on K2's effects.
Aug 19, 2016
Table of Contents
Vitamin K2 and the Next Frontier
Marketing Vitamin K2 in a Crowded Marketplace
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