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Adaptive mindset helps herbal brand meet current challenges

Herbal product maker Herbalist & Alchemist has found its history of adaptogenic health solutions is key to guiding business and personnel through the pandemic.

In this episode of Catching Up, Jon Benninger, VP of the Health & Nutrition Network for Informa Markets, met up with Beth Lambert, CEO of Herbalist & Alchemist (H&A), for a virtual one-on-one about how the North Jersey company and personnel are weathering COVID storm and economic fallout.

The company’s bread and butter has been adaptogenic herbs, which help people balance stresses, including metabolic, environmental and chemical. Fittingly, this episode looks at how the H&A family is adapting to life and business in one of the country’s COVID-19 “war zones” in New Jersey, including securing raw materials for the entire year and responding to increased demand for immune and stress solutions.

Among the highlights are:

  • How temporarily limiting orders to only existing customers helped the company catch up and get its readjustments in line before recently opening ordering back up to wider market.
  • How American Herbal Products Association (AHPA) and a local manufacturing group helped with defining “essential” business when things started shutting down in New Jersey.
  • How working together has helped staff adapt to the changes and challenges during the pandemic and has allowed the best ideas to guide the prosperity and wellness of the business and personnel.

To listen to this as a podcast, visit the Healthy Insider Podcast streaming pages at iTunes and Soundcloud.


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