KAISERAUGST, SwitzerlandThe Zeaxanthin Trade Association is a new organization established by a group of international suppliers with a goal of increasing global awareness and promoting the use of dietary zeaxanthin. Dietary zeaxanthin (3R 3R isomer) is a critical nutrient for eye health; however, the differences among various zeaxanthin isomers is not completely understood. Clarifying the situation via common quality standards for dietary zeaxanthin is one of the first actions the association will take.

There is a tremendous need to bridge the information gap between consumers, manufacturers and the regulatory bodies, said Kristina Cselovsky, global business manager, DSM Nutritional Products. The Zeaxanthin Association membership provides companies with an unprecedented opportunity to join resources and build its understanding through education, research and quality assurance.

Kevin Meyle, director of product management-nutritional ingredients, Kalsec Inc., noted: The Zeaxanthin Association provides a unique opportunity to help all zeaxanthin users to comply with the regulatory framework in the manufacturing of dietary supplements containing zeaxanthin.

Added Manuel Pavon, general manager, Chrysantis Inc.: The new trade association membership provides companies with an exceptional chance to become the stewards of the dietary zeaxanthin market and architects of a new positive self-regulatory coalition for quality, safety and open communication that benefits all members of the supply chain.

The Zeaxanthin Association is open to all members of the dietary zeaxanthin industry supply chain including manufacturers, formulators, distributors and marketers, as well other interested parties such as health care professionals, educators and researchers.