Consumer demand for plant protein options is at an all-time high. Over half of global flexitarian consumers are trying to eat more plant-based products and they are looking for more variety and options beyond the bun. With demand strong for more sustainable solutions for personal and environmental health, many consumers desire a proactive approach to health and wellness. They are both seeking out enhanced nutritional value in their foods, and prioritizing sustainability.
It’s imperative that formulators connect with partners that understand these demands, and can provide a variety of solutions to keep up with this changing landscape. That’s where ADM’s plant protein expertise can be a true difference-maker.
Our latest SupplySide Stories podcast zeroes in on the the solutions needed for solving formulation challenges that meet taste and texture demands while also fulfilling sustainability requirements.
In our conversation with ADM we explore:
- How consumer demands for plant protein / alternative protein sources have been evolving and have changed from just a few years ago, and how ADM forecasts the landscape shifts moving forward.
- Why does this shift in consumer demand matter and what does it means for alternative protein formulators and marketers?
- How ADM is specifically meeting these evolving customer expectations and market space.
- What’s next in alternative proteins and what is ADM doing to stay ahead of the game – and how can ADM help your brand remain competitive?
- More intel on proprietary consumer research to understand where consumer preferences are heading.
About our speakers:
Stephanie Kreke, Global Commercial Manager, Specialty Ingredient Systems, ADM Nutrition
In Stephanie Kreke’s current role as Commercial Manager for the Nutriflex Brand, she works to leverage the entire portfolio of ADM’s solutions to accelerate creation of new products across finished product formats, enabling customers to get their products to market faster. With her depth of expertise across the entire ADM portfolio, and a self-professed passion for understanding customer challenges, make Stephanie a dynamic and valuable solutions-focused leader. She’s been with ADM for 13 years.
"It truly starts with our technical approach to really understanding ingredient functionality between proteins, flavors and a multitude of functional interactions. [ADM] is able to take that know-how and create solutions, that solve for the customers challenge at hand...Our NutriFlex lineup of protein systems expands formulation possibilities and increases speed to market." - Stephanie Kreke
Wendy van Buren, Global Protein Growth Leader, Savory, ADM
Wendy van Buren brings over thirty years of broad experience in the food industry – she’s worked in technical and commercial roles and in every part of the value chain. At ADM, Wendy is the strategic leader for alternative protein growth and diversification of proteins with a particular focus on new proteins for alternative meats – which means not only new protein sources but new ways to enhanced nutrition, texture, flavor, and appearance and inspire new formats. Wendy’s experience enables her to provide the edge customers need for success in a rapidly evolving protein market.