To foster positive change for the communities that help build dietary ingredient supplier OmniActive Health Technologies, its Improving Lives Foundation works to improves the lives of the rural famers that supply its ingredients. The corporate social responsibility (CSR)initiative includes gender equality, nutrition and sanitation components. In this podcast Brian Appell, marketing manager, OmniActive Health Technologies, and Rushva Parihar, corporate social responsibility consultant, OmniActive Improving Lives Foundation, discussion the Foundation with Sandy Almendarez, editor in chief, INSIDER. They cover:
- Why it was important to look at the sustainability of communities rather than just the environmental aspects of harvesting ingredients and raw materials
- Two anecdotes of how the Improving Lives Foundation has helped famers in India
- How OmniActive is working with its brand partners to expand the Foundation.
The Improving Lives Foundation officially launched at SupplySide West in in November 2018 in Las Vegas.
Got feedback? Email Sandy at Sandy.Almendarez@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast