Road to 30

Video: Building a Strong Supplier Partnership

Manufacturers are constantly seeking the best quality suppliers that go above and beyond both in the partnership and the market; in this video, Santa Cruz Nutritionals’ Booker Lucas shares insights about the company’s relationship with Sabinsa.

There are many considerations when selecting an ingredient supplier, particularly when looking to develop a long-term partnership that is mutually beneficial and dedicated to bringing quality products to consumers. In this video, Booker Lucas, marketing director for Santa Cruz Nutritionals, talks about the company’s standards and how it has developed a strong relationship with Sabinsa.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.