The term “organic” has a federal definition and decades of history, and sales growth rates for organic products continue to outpace those of conventional goods. Meeting the current and rising demand will take greater investments in the supply chain from all parties, with an emphasis on helping farmers through the transition to support long-term sustainable growth. In the lead-in to SupplySide West, Heather Granato, vice president of content, spoke with Brise Tencer, executive director of the Organic Farming Research Foundation (OFRF.org), about the state of the organic industry and the role that manufacturers can play to support organic farming and a healthy supply chain.
Key points of this podcast include:
- Steps that companies can take to support domestic organic production, meeting consumers’ interest for “local” products with a traceable supply chain.
- Why it’s important for a full supply chain partnership to support farmers to get through the three-year transition period to certified organic production.
- The importance of effective communication and education for consumers about organic, and how that could further bolster sales of those products.
Links and Resources:
- Want to hear more about the state of organic? Brise Tencer is speaking at Esca Bona At SupplySide West on Friday, Nov. 9 at 11:30 a.m.
- Interested in hearing stories about how suppliers and brands are collaborating to make a difference in the good food supply chain? Check out the Esca Bona Supplier Heroes.