Despite a growing awareness of the earths limited resources, best practices for sustainability are largely undefined and efforts to support it, based on user discretion. However, many animal nutrition companies have taken it upon themselves to proactively pursue green initiatives. From ingredient sourcing and packaging materials to more efficient transport, resources are being positively impacted. Efforts of this nature will speak volumes to increasingly eco-conscious pet parents. Takeaways include: *A life cycle assessment (LCA) can quantify the environmental impacts of a brands packaging. *Scientists warn that important fish populations could collapse before the year 2050. *The EPAs SmartWay® energy efficient transportation program can aid distribution efforts.