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As supplement manufacturers seek to differentiate their brands from the crowded field of competitors, identifiable packaging solutions need to quickly grab consumers' attention in order to move the product from the shelf to the cart.
July 8, 2014
1 Min Read
Report Summary
As supplement manufacturers seek to differentiate their brands from the crowded field of competitors, identifiable packaging solutions need to quickly grab consumers' attention in order to move the product from the shelf to the cart.
Editor's Take
In the growing dietary supplement industry, it's not just about what's inside the bottle. This Report explores the importance of what's on the outsideafter all, consumers are judging a product based on its packaging. Successful manufacturers will consider a range of issues, including shelf appeal, sustainability and functionality, starting during product development and carried through market launch.
Takeaways for Your Business
Packaging experts say marketers should glean as much consumer insight as possible during the development process.
Beyond immediate shelf appeal, consumers need to have confidence in packaging's functionality.
'Green' is still the gold standard by which many consumers make purchasing decisions.
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