China is emerging as a critical global partner across myriad industries, including the supplement and food/beverage markets. In fact, between 70 and 80 percent of the raw materials in the U.S. dietary supplement industry are coming from China. Chinese suppliers are looking to become true partners with their customers, expanding on the existing awareness they’ve build through platforms like SupplySide, and looking for ways to leverage their expertise in new markets.
In October, Heather Granato, vice president of content with Informa’s Health & Nutrition Network, traveled to China to attend the China Natural Ingredients Conference in Handan, and work on the June 2018 launch of SupplySide China. Also on the ground was Loren Israelsen, president of the United Natural Products Alliance (UNPA), who spoke at the conference and was traveling through the country meeting with suppliers and business partners, as UNPA extends its expertise into China.
In this Healthy INSIDER podcast, Granato and Israelsen sat down in Handan, China, to discuss:
• The importance of trust in building the bridge between the China and U.S. markets.
• How Chinese producers are looking to change the equation, delivering good quality at a fair price.
• The similarities in consumer expectations between markets, and how that is driving suppliers and manufacturers toward transparency.
Links and Resources
• Image Gallery: Exploring CCGB’s Production in Handan, China
Got feedback? Email Granato at firstname.lastname@example.org or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.