Teton Waters Ranch, a grass-fed beef product company, offers consumers Certified Humane® raised and handled burgers, sausages, hot dogs and meatballs while ensuring ranching practices are regenerative. The brand’s new product—Teton Waters Ranch Burger Blends, a mixture grass-fed beef and mushrooms to provide increased nutritional benefits while reducing the overall calorie and fat content of an all-beef burger—won the Best New Frozen Product NEXTY Award at Natural Product Expo West in March 2019. In this podcast, Nadine Rich, director of marketing, Teton Waters Ranch, discusses the brand, formulation and accessibility with Sandy Almendarez, editor in chief, INSIDER. They cover:
- The product ideation for the Teton Waters Ranch Burger Blends, and how it marries several consumer desires.
- The three things the brand keeps in mind when it formulates any of its products.
- The brand’s partnership with the Savory Institute, a nonprofit dedicated to the regeneration of the world’s grasslands.
This podcast was recorded at Natural Products Expo West 2019 in Anaheim, California.
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