Packaging Consideration Report

Differentiating Products with Packaging

<p>As supplement manufacturers seek to differentiate their brands from the crowded field of competitors, identifiable packaging solutions need to quickly grab consumers' attention in order to move the product from the shelf to the cart.</p>

Producing a desirable, yet functional packaging design for supplements brings a lot of issues into consideration. As brand owners seek profits from what's inside the bottle, a number of key considerations related to product packaging such as shelf appeal and package functionality should be considered during product development and carried through into market launch.

Balancing the needs of shelf appeal against issues of sustainability must to be measured against conventional functionality, among other topics. In other words, experts say, consider everything and leave no detail unanswered. A brand depends on it.

According to market researcher Euromonitor, global retail sales of supplements reached USD $108 billion in 2013, with a compound annual growth rate (CAGR) of 4 percent between 2013 and 2018.

"Consequently, more competitors are entering the already fragmented market in an attempt to capture part of the profit. Packaging that helps the supplement stand out is key for success," explained Euromonitor's consumer health analyst, Mark Strobel.

As supplement manufacturers seek to differentiate their brand from the crowded field of competitors, identifiable packaging solutions need to quickly grab consumers' attention in order to move the product from the shelf to the cart.

Learn more in INSIDER’s Report, “Packaging Design Driven by Practicality, Functionality."

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