Coca-Cola Invests in Long-Term Growth in India

June 27, 2012

1 Min Read
Coca-Cola Invests in Long-Term Growth in India

ATLANTAThe Coca-Cola Company is investing an additional $3 billion in Coca-Cola India through 2020 to further capture growth opportunities in the country's fast-growing nonalcoholic ready-to-drink (NARTD) beverage market. The additional investment is on top of Coca-Colas $2 billion  investment to support long-term, sustainable growth in the country from 2012 to 2020.

The Coca-Cola system already has invested more than $2 billion in India since it re-entered the country in 1993; today's announcement brings the total investment number to $7 billion.

Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade," said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. "Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience, ensures product affordability and builds brand loyalty to deliver long-term growth."

NARTD beverages have enormous growth potential in India. Coca-Cola India has registered unit case volume growth in India for the past 23 quarters, 17 of which have seen double-digit growth. Two of the company's core sparkling brandsThums Up and Spriteare the country's top selling soft drink brands, while brand Coca-Cola is one of the country's fastest-growing sparkling brands, most recently reporting 27% growth in the first quarter. In the still beverage category, Coca-Cola's Maaza is India's largest selling juice drink.

The Coca-Cola Company and its bottling partners have plans to capture growth in India with investments in innovation, expansion of distribution network, cold drink equipment placement and augmentation of manufacturing capacity.

Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like