Vitafoods Europe Returns to GenevaVitafoods Europe Returns to Geneva
January 19, 2011
GENEVAVitafoods Europe and Finished Products Expo (FPE) will return to Geneva Palexpo from May 10 to May 12, 2011 where nutraceutical, functional food and drink ingredient suppliers such as DSM, Cognis, Croda, Naturex, Frutarom and Glanbia Nutritionals will join a host of first-time exhibitors in presenting their latest innovations and extensive product ranges to an audience expected to top 8,500.
Its sister show, the FPE, is expected to draw in more than 2,500 attendees with more than 100 companies showcasing their latest innovative functional food and drink products including Zuccari, Nutribio, VSI, Aromtech, Friesland Campina Creamy Creation, Medex and NOW International.
Event director Chris Lee commented: As ever, were really excited about both shows this year. Weve got a great raft of exhibitors signed up and new companies are committing to stands all the time. Although we had successful shows last year, were certainly not resting on our laurels. Were channeling our energies into coming up with new and different ideas to ensure that the shows remain fresh and current."
Stand space for Vitafoods Europe is already 95 percent sold. Organized by Leatherhead Food Research, this years program will focus on a number of new themes, including food allergy & intolerance, beauty foods and ingredients from nature as well as previously popular topics such as appetite control, gut health, mental health and physical performance. High-profile speakers from global universities, academies, research houses and organizations will come together throughout the event to equip delegates with the knowledge to help them build their business.
Also offering visitors an insight into the latest research, innovations and services will be the Supplier Seminars while the New Products Zone will highlight the innovative products on the market. VitaTrend will bring together the latest trends and themes on nutraceuticals and functional foods in several presentations to visitors.
EAS will once again play a key role in the show, hosting the discussion forum titled Top 10 opportunities and challenges for bringing functional foods to market in the next decade," on the morning of Thursday May, 12.. EAS will also be offering free one-on-one sessions from its experts, meaning visitors can benefit from sessions tailored to any aspect of their business including regulations, strategy, labeling and claims.
New to the show this year will be The Nutraceutical Business & Technology Awards (NBTAs), which recognize excellence in R&D, marketing, business and technology in the areas of ingredients, finished products, applications and business practices.
Finished Products Expo will host its own dedicated features including the Tasting Bar @ FPE, which offers visitors the opportunity to sample the latest innovations in the functional food and drinks market, and establish the next big product to hit the market. The New Products Zone will also showcase revolutionary developments launched within the last 12 months.
Attendees to FPE will also be able to benefit once again from the Distributors Wanted online matchmaking scheme, connecting exhibitors with new distribution partners before and during the show.
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