Survey Bodes Well for Fonterra Crisps

December 5, 2005

1 Min Read
Survey Bodes Well for Fonterra Crisps


Survey Bodes Well for Fonterra Crisps

SOUTH CANTERBURY, New ZealandFonterra(www.fonterra.com) announced its dairy crisps are likely to be popular withconsumers, according to a consumer survey. Consumer testing on probableattitudes to the crisps was conducted in California using a Web-basedquestionnaire; two-thirds of 263 participants said they would like to consumemore protein in their diet and were more likely to purchase a nutrition bar inthe next four weeks if the bar tasted better, had a higher protein content andwas available in a wider range of flavors than those currently available, thecompany said.

Anthony Lawler, Fonterra Innovations protein crispsbusiness manager, said the results augur well for the companys new crisps,launched in September. Our dairy protein crisps have the highest proteincontent of any known dairy crisp on the market, he said. This high proteinlevel has been achieved by breakthrough patent-pending technology, allowing themanufacture of light and crispy, high-protein dairy protein particulates withoutthe use of additives, chemicals of processing aids. By retaining itsfunctionality, nutritional benefit and bland flavor profile, the crisp can beused in a wide range of consumer products.

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