Personalized nutrition hindrances and paths forward – podcast

Consumers want personalized nutrition products, but often lack access to the medical test that measure nutrient statuses. Supplement brands can help, says industry veteran Michael McBurney.

Sandy Almendarez, VP of Content

January 29, 2020

Personalized nutrition—where brands offer products that can help a specific person based on his or her individual needs—could, and arguably should, be the future for supplement brands that strive to help consumers meet nutrition goals. However, access to devices that test nutrient statuses is holding consumers and the industry back from the breakthrough that’s needed to propel this market. Michael McBurney, Ph.D., adjunct professor, department of human health and nutritional sciences, University of Guelph, describes what supplement/functional food brands can do create an market where personalized nutrition is an option for more people. In this podcast with Sandy Almendarez, content director, Informa Markets, McBurney covers personalized nutrition for supplement brands including:

  • How nutrient statuses among individuals are like bathtubs.

  • How brands can partner with retailers to improve personalized nutrition options

  • How brands can vet potential medical device partners to ensure they are adequately measuring nutrient statuses.

This podcast was recorded at the annual conference of the Council for Responsible Nutrition (CRN) in Carlsbad, California.


About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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