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Nutrition Business Journal Supplement Trends and Market Data – education session

Nutrition Business Journal presented their industry data at SupplySide East 2023. Watch it now.

Hank Schultz

April 25, 2023

2 Min Read
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What is the market telling us? Nutrition Business Journal (NBJ) has the answers. The industry’s bellwether source for futurecasting consumer sentiment, NBJ has long been the source for charts, reports, the premier in-person C-level event, and the eponymous monthly journal. Get a peek inside NBJ by watching this excellent education session from SupplySide East 2023. 

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Bill Giebler and Claire Morton from the Nutrition Business Journal began their presentation with the state of the industry thus far. With updated forecasts, the NBJ team provided nearly real-time data on how the economy is impacting consumers and their buying power. Giebler and Morton then moved into consumer insights, sharing how market trends have manifested in products, and what trends are worth investing in. 


Hank Schultz
Senior Editor, Natural Products Insider


Bill Giebler
Content & Insights Director, Nutrition Business Journal
An award-winning writer and seasoned natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order, natural and organic textiles product development and residential and commercial solar sales and installation—Informa Content & Insights Director Bill Giebler manages all aspects of Nutrition Business Journal.

Claire Morton
Senior Manager of Data & Insights, Nutrition Business Journal
Claire Morton is the senior industry analyst for New Hope Network’s Nutrition Business Journal. She manages NBJ’s data and insights to inform the industry on market trends and forecasts in natural and organic food and beverage, functional food and beverage, dietary supplements, and personal care. Morton holds an MBA from the University of Minnesota and a bachelor’s degree in nutrition and food science from Colorado State University.

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About the Author(s)

Hank Schultz

Senior Editor, Informa

Hank Schultz has been the senior editor of Natural Products Insider since early 2023. He can be reached at [email protected]

Prior to joining the Informa team, he was an editor at NutraIngredients-USA, a William Reed Business Media publication.

His approach to industry journalism was formed via a long career in the daily newspaper field. After graduating from the University of Wisconsin with degrees in journalism and German, Hank was an editor at the Tempe Daily News in Arizona. He followed that with a long stint working at the Rocky Mountain News, a now defunct daily newspaper in Denver, where he rose to be one of the city editors. The newspaper won two Pulitzer Prizes during his time there.

The changing landscape of the newspaper industry led him to explore other career paths. He began his career in the natural products industry more than a decade ago at New Hope Natural Media, which was then part of Penton and now is an Informa brand. Hank formed friendships and partnerships within the industry that still inform his work to this day, which helps him to bring an insider’s perspective, tempered with an objective journalist’s sensibility, to his in-depth reporting.

Harkening back to his newspaper days, Hank considers the readers to be the primary stakeholders whose needs must be met. Report the news quickly, comprehensively and above all, fairly, and readership and sponsorships will follow.

In 2015, Hank was recognized by the American Herbal Products Association with a Special Award for Journalistic Excellence.

When he’s not reporting on the supplement industry, Hank enjoys many outside pursuits. Those include long distance bicycle touring, mountain climbing, sailing, kayaking and fishing. Less strenuous pastimes include travel, reading (novels and nonfiction), studying German, noodling on a harmonica, sketching and a daily dose of word puzzles in The New York Times.

Last but far from least, Hank is a lifelong fan and part owner of the Green Bay Packers.

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